Banc
assurance Plans
Banc assurance is the joint effort of banks and insurance
companies to provide insurance products to bank customers
using banks distribution channels. Originated from France,
Banc assurance is now an established alternative distribution
channel all over the world including Pakistan.
Banc assurance at one hand provides a cost effective alternative
distribution channel for insurance companies and is also
much needed for banks for a number of reasons e.g.
Intense competition among banks has led to an increase
in administrative and marketing costs. New Banc assurance
products can enhance profitability and increase productivity;
Increased risk free income generated in the form of
commission;
Reduction of the effect of bank’s fixed costs as now
they are also spread over Banc assurance
relationship;
Staff productivity is increased as with Banc assurance
they can offer a wider range of services to their
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